Peter Fruitema started his career, after graduating from the HEAO Business School (Marketing), at ABN Bank where he participated in the management traineeship. This traineeship gave insight in the major banking operations, with a special focus on securities trading and private banking.
At Datastream International, he was appointed Sales Executive for the Benelux; he familiarised himself with market data, market data delivery, contents, end user requirements and vendor strategies. It was during this period Peter met his current partners at Screen.
After a successful period at Datastream he started to work for Stockdata as an agent, selling their real-time quote system to professionals in the Benelux. Once Stockdata was sold to Elsevier (a Dutch Publisher), he started Screen with Kees Brooimans and John Verberkt.
Screen, a market data specialist, started in 1990, and today employs close to 50 people in various countries, and has 3 major business lines: Screen Consultants, Screen INFOmatch (market data expense management) and Screen Markets.